Crystal Cavender brings years of experience in business development, relationship building, marketing, recruiting, client service, and leadership to her role at Edwards & Associates. She focuses on building relationships throughout the dental community, developing strategic referral partnerships and connecting dentists with the financial, tax, accounting and advisory resources they need.
Her career has spanned several relationship-driven industries, including physician recruiting, fitness and wellness, franchise ownership, and aesthetics and regenerative medicine. She also spent time as both a Dallas Mavericks Dancer and Dallas Cowboys Cheerleader, experiences that helped shape her approach to teamwork, communication and representing an organization. A graduate of the University of Texas at Arlington with a bachelor’s degree in marketing, she is a member of the Association for Accounting Marketing and the Women’s Finance Exchange.
For Crystal, business development is ultimately about helping people. She enjoys getting to know dentists and other professionals, learning about their businesses and goals, and making useful connections. Sometimes that means introducing someone to E&A, and other times, it means connecting them with another person or resource who can help. Her role at E&A is also a homecoming of sorts: she worked with the firm about a decade ago and is excited to be back in a new capacity.
Outside the office, Crystal lives in Dallas with her husband, Nate, their daughter, and rescue dogs Kai and Mauka. She enjoys fitness, health and wellness, traveling, and spending time with family.
Fun Facts
- She appeared on CMT’s Dallas Cowboys Cheerleaders: Making the Team and was a contestant on Are You Smarter Than a 5th Grader?
- Her time as a Dallas Cowboys Cheerleader included traveling overseas with the USO.
- Her dream travel destinations include Mallorca, Spain, and the Jordan River.
- She’d cast Rachel McAdams to play her in a movie about her life.
- She’s definitely a dog person and, if forced into a talent show, would choose dancing over singing.