In a recent Beyond Bitewings episode, Ash welcomed dental industry advocate Kevin Henry from Kevin Speaks Dental to share his insights on one of the most vital yet often overlooked roles in the dental practice: the dental assistant.

With more than two decades of experience and a global perspective from speaking engagements around the world, Kevin is passionate about helping dental assistants find purpose, support, and recognition in their careers. In this episode, he explored the challenges assistants face and how practice leaders can better support them, ultimately creating stronger teams and better patient experiences.

The Ongoing Struggle for Recognition and Value

Kevin explained that many dental assistants still feel undervalued in their roles, often earning the lowest pay on the dental team. But their impact is significant: they’re often the patient’s advocate, the infection control lead, and the glue that holds clinical operations together. The key is to help assistants feel engaged and appreciated, especially when compensation isn’t the only reward.

Culture Still Comes First

While the term ‘culture’ may feel overused, Kevin emphasized its importance now more than ever. Assistants want to work in an environment free of drama, where they feel part of a team and know their work makes a difference. Dentists and practice managers can support this by holding regular one-on-one check-ins and encouraging open conversations about each team member’s goals, skills, and professional development.

Empowering Assistants Through Communication

Kevin encourages assistants to take the lead in their own growth by initiating conversations about what they want to achieve. Whether it’s improving a clinical skill or earning a certification, setting and tracking progress toward individual goals is motivating and good for the practice, too.

The Assistant’s Role in Patient Experience

Because dental assistants often spend the most time with patients during clinical visits, their communication skills and case acceptance support are essential. Patients frequently ask assistants for second opinions or clarification, so investing in training beyond clinical tasks, like customer service and communication, can boost trust and retention.

Combatting Turnover with Connection and Accountability

Assistant turnover remains a real challenge, particularly for smaller practices with limited resources. Kevin recommends building strong relationships, having transparent career development conversations, and setting realistic milestones for professional growth. Regular check-ins (at least twice a year) keep team members accountable and aligned with the practice’s goals.

Every Team Member Is a Leader

From front desk to back office, Kevin believes every person in a dental practice should lead by example. When team members understand each other’s roles, strengths, and personalities, collaboration improves. Tools like personality assessments (used appropriately) can foster stronger communication and reduce conflict.

Technology and Training: Move Forward Together

New technology is exciting but can be overwhelming especially for long-time team members. Kevin emphasizes the importance of explaining the ‘why’ behind new tech, offering training, and including the entire team in the implementation process. Doing so fosters buy-in and prevents burnout.

Know Your Numbers

Finally, Kevin underscores that compensation conversations – and any investment in staff – must be grounded in a firm understanding of the practice’s finances. Knowing your margins and operating costs helps leaders make informed decisions that benefit both the team and the business.

Bottom line: Dental assistants are more than support staff, they’re essential to the success of every practice. Investing in their growth, listening to their goals, and creating a culture of trust and collaboration will improve patient care, reduce turnover, and strengthen the entire team.