In the latest episode of Beyond Bitewings, we sat down with Jeremy Lasarus, founder and CEO of Payment Brokers, a fintech company using AI to slash costs in the payment processing industry. Jeremy, a seasoned entrepreneur who has built and sold eight successful companies, shared valuable insights on how small and medium-sized businesses (including dental practices) can save thousands of dollars annually by addressing hidden inefficiencies in credit card processing.

The Hidden Cost of Payment Processing

Jeremy highlighted a pressing issue: predatory pricing in the payment processing industry. He explained that small and medium-sized businesses often bear the brunt of excessive fees, while larger enterprises enjoy significantly lower rates. These inflated fees can quietly erode profit margins, costing businesses thousands of dollars each year.

Drawing from his own experiences as a business owner, Jeremy recounted how high processing fees nearly bankrupted his first company. This personal struggle inspired him to found Payment Brokers, a company dedicated to leveling the playing field for small businesses by negotiating better rates with existing processors.

How Payment Brokers Makes a Difference

Payment Brokers operates on a unique model combining technology and human expertise. Using advanced machine learning, they analyze credit card processing statements to identify hidden costs and profit margins. Once identified, their team negotiates directly with the payment processor to secure lower rates—without requiring businesses to switch providers, change equipment, or retrain staff.

Jeremy emphasized the importance of ongoing monitoring. Processors often adjust rates with little or no notice, making it essential to have a system that tracks changes and holds providers accountable. Payment Brokers offers a monitoring service to ensure clients continue to save money long after the initial negotiation.

Real Savings for Small Practices

Jeremy shared an inspiring case study about a small dental practice in Miami. With just one location, the practice was paying exorbitant processing fees that Jeremy’s team reduced by $6,000 per month. This single change resulted in an annual savings of $72,000—money that went straight to the bottom line.

For dental and medical practices, these savings can have an even greater impact during an acquisition or sale. Jeremy explained that reducing expenses directly increases EBITDA, which can significantly boost the valuation of a practice during a sale. For example, an annual savings of $72,000 at a 5x EBITDA multiple could add $360,000 to the sale price.

Practical Advice for Business Owners

Jeremy shared actionable tips for businesses looking to reduce their payment processing fees:

1. Calculate Your Effective Rate: Divide your total monthly fees by your total credit card sales to determine your effective rate. If it’s above 2.2%, it’s time to take action.
2. Negotiate with Data: Armed with insights from your statements, approach your processor to renegotiate rates.
3. Avoid Costly Pitfalls: Watch out for flat-rate plans, cash discounting schemes, and unnecessary add-ons like paper statements or redundant software.

Why Good Advisors Matter

Jeremy also discussed the value of having trusted advisors in your corner. Whether it’s an accounting firm that focuses on dental practices or a specialized firm like Payment Brokers, the right advice can save businesses from costly mistakes and unlock opportunities for growth.