Have you ever noticed when you search for something near you on Google, there are always 3 places that pop up on a map? That’s called the Google 3-Pack, and it’s the key to having Google become a lead-generating machine for your business.

In today’s episode of Beyond Bitewings, Ash welcomes Darren Tessitore, CEO of Thrive Reviews, to unravel the mysteries of local SEO and how to maximize your Google Business Profile to drive traffic. 

Darren sheds light on the importance of frequent updates, active social media engagement, and strategic use of customer reviews to climb up the rankings of the Google Map 3-pack and soar above your competitors without paid ads.

Darren also provides crucial tips on the importance of commenting on reviews while remaining HIPAA compliant. He also talks about how you can incentivize your staff to encourage and ask for reviews, and why it’s an important factor when staying on top of Google’s local search.

To get in contact with Darren, you can visit https://thrivereviews.net/ or call him at 727.300.1084

If you have specific questions about any of these topics for your practice, or if you’d like to have another question answered on a future podcast, please reach out to the Edwards & Associates team.

Episode Breakdown:

• The Importance of Google Business Profiles
• The science of optimizing Google Business for top ranking
• Google marketing strategy to boost local rankings
• The importance of social media to your Google Profile
• Automated updating, posting, and review management
• The importance of understanding HIPAA to ensure compliance and avoid lawsuits.
• Lowering the cost for customers